13/01/2008

Shut brain, open wallet


The other day I found this creepy little homily in a store dressing room. In keeping with the principles of perception management, which works best when the mechanics are hidden, it was placed high on the mirror, slightly out of sight but not out of range. I love the phrase, "This unattractive word". Obviously they are hoping to make customers feel "unattractive" if they don't splurge. I say tacky, desperate, and yes ... sinister.


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